Ede Schweizer
is a creative director living in California crafting human experiences using Artificial Intelligence.

Selected Works
Samsung Bixby+

In October 2016 Viv Labs was acquired by Samsung – where I continued to lead the design team, now in Korea and California, as we continued defining this voice assistant. Eventually Bixby was available on every connected Samsung product with a mic and speaker, from watches to vehicles.

Bixby Bixby Bixby Bixby Bixby Bixby Bixby Bixby Bixby Bixby
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Viv Labs

Viv Labs was a startup in San Jose where I led the design team, which was defining the next-gen digital assistant platform. We harnessed artificial intelligence via a conversational UI to bring this voice-first experience to both iOS and Android.

Viv Labs Viv Labs Viv Labs Viv Labs
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Pinterest Unity

The brand was on the rise and ready to grow, but it deserved a wider international audience. With the release of the much anticipated Android app – a new look for Pinterest was ushered in, and at this time alignment and unity was needed to bring all experiences together.

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Android TV

Android was ready for the big screen, we built a dynamic design system that was lightweight and put the entire focus on content. Also one of the first products to really approach being a voice-first implementation for Google.

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Android Nexus

Google and HTC together put together a “pretty damn good looking and feeling phone (Nexus One)” along with unveiling the Nexus product line. This was really a moment in Google’s hardware history, finally being able to claim a win. And then building from such humble beginnings.

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Android Platform

I joined the team at Android as one of the first product designers, to lead several platform releases, from Cupcake through Marshmallow (Android has named all of their releases after desserts in alpha order). Android has exceeded expectations and become the top international mobile platform.

Android Platform Android Platform Android Platform Android Platform Android Platform Android Platform Android Platform Android Platform Android Platform Android Platform Android Platform Android Platform Android Platform Android Platform
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Google Now

One of the more ambitious evolutions of Google's search software. The idea is simple, predict what you'll want or need to know before you know you need or want it, and serve it up in an easy-to-read format. Popular Science awarded Google Now as the Software Innovation of the Year.

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Material Design

We challenged ourselves to create a visual language for our users that synthesizes principles of good design with the innovation and possibility of technology and science. This is material design. A living document that share’s our tenets and specifics of this visual language.

Material Design Material Design Material Design Material Design Material Design Material Design
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Google IO

An annual developer conference with inspirational talks, hands-on learning, and a chance to hear more about Google's latest developer products. Twenty-fifteen finally saw a spotlight on design and user experience.

Google IO




Google Maps

As Creative Director for Google’s Knowledge UX team, I led the redesign of Search across all platforms to align with Material Design. We enhanced the experience within Google Maps, providing an intelligent layout system and improved local map details.

Google Maps Google Maps Google Maps Google Maps Google Maps Google Maps Google Maps Google Maps Google Maps Google Maps Google Maps Google Maps Google Maps
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Apple iPhone

Who knew the impact the iPhone would have on the world? I couldn’t be more proud to be a part of the team who brought this product into the lives of so many, and 10 years later, continues to define the standard.

Apple iPhone




Apple Gift Wrap

Always thinking about presenting the product in its best light, we found a way to create a really elegant solution using a folded cotton paper and a simple deboss of the logo, all in white.

Apple Gift Wrap




iPod Nano

Before there was iPhone, these colourful additions to the iPod landscape really did put thousands of songs in your pocket. With its tapered shape it was the thinnest iPod ever, and remember Cover Flow? Yep.

iPod Nano




Apple Store

Online shopping was clearly becoming a thing. I led the redesign of everything store-related – a fresh look to the web, tools for curation, a photography styling guide, and unique product pages for every Apple product.

Apple Store




Nike+

The Nike+iPod is a pioneer in connected sport and was one of the first to offer athletes a look into their personal data by tracking their workouts and connecting with Apple to provide the soundtrack.

Nike+




Nike Fuelband

Setting the benchmark for how a quality fitness tracker should look, fit, and behave. The product design team focused on delivering an experience that would allow individuals to train with intelligence while also connecting a whole community of aspiring athletes.

Nike Fuelband Nike Fuelband Nike Fuelband Nike Fuelband Nike Fuelband Nike Fuelband
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Nike SB

The informed lifestyle brand tried several attempts to break into the urban skateboarding scene. Finally, 'by connecting with young athletes, getting them involved with the design of the products' – the brand finally became relevant.

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Microsoft XBOX

Microsoft had been working on a stealth project, to release the next console gaming system. Our solution centered around the evolution of their iconic mark (which we designed previously). Leading the way into a lighter, brighter future.

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Career History
2019  •  HOMMA
2018  •  Amazon Alexa
2015  •  Viv Labs & Samsung
2014  •  Pinterest
2009  •  Google
2004  •  Apple
2001  •  Nike
1996  •  3AM Design (Founder)




Career Highlights
Apple . Launching the original iPhone
Google . Designing the Android platform
Pinterest . Scaling a beautiful product
Viv Labs . Creating the next AI agent
Amazon . Building the Alexa Innovation Lab


Thanks.
See you soon.
Ede